This is the eBook version of the printed book.
If
you’re a manager or business owner, you need tools to make better
decisions--about business strategy, marketing, competition, positioning,
product development, and much more. In Analysis Without Paralysis, two renowned experts on business analysis and strategy bring you those tools, in plain English!
Babette
Bensoussan and Craig Fleisher teach you exactly what you need to know,
without dragging you through unnecessarily complex concepts or advanced
mathematics. They start with a practical, realistic introduction to the
analysis process; then they walk you through ten core sets of analysis
techniques that every manager can use effectively.
You’ll
master classic techniques like SWOT analysis and Porter’s Five Forces,
in addition to the latest approaches to competitor, financial, issue,
and value chain analysis. Next, Bensoussan and Fleisher guide you
through analyzing the global social, political, and macroenvironmental
challenges that will increasingly shape the future of your business.
For
each tool, the authors present clear descriptions, context, rationales,
strengths, weaknesses, step-by-step instructions, and case study
examples. The result: a book you can rely on to address your strategic
and business challenges--whatever your role, experience, industry, or
environment.
- Don’t just collect data--use it for competitive advantageUncover correlations, assess trends, identify performance gaps, and identify your best opportunities
- Get truly actionable outputs from your analysisPerform future-oriented analysis that leads to better competitive strategies and tactics
- Use analysis to anticipate and adapt to rapid changeGet early warnings of emerging threats--and respond more quickly
The Practical, Plain-English Guide to Business Analysis for Every Manager and Business Owner!
You
can use business analysis to address your most crucial strategic and
tactical challenges--without burying yourself in advanced math or arcane
theory! This friendly guide walks you through the entire business
analysis process and then explains each of today’s most valuable
analysis tools--in plain English. You’ll be able to make better decisions and get better results--even if you’ve never been responsible for analysis before.
Babette
Bensoussan and Craig Fleisher illuminate BCG matrix; Porter’s “Five
Forces”; SWOT analysis; modern competitor, financial, issue, and value
chain analysis; long-term scenario planning; emerging macroenvironmental
(STEEP/PEST) techniques; and much more. You’ll find realistic case
studies, in addition to practical guidance for choosing the right tools
for each challenge. Even if you’ve never performed business analysis
before, Analysis Without Paralysis can help you gain the insights and build the strategies for a winning future.
